"The simple joys of an Ad Person"

AN INTERVIEW WITH AN ADVERTISING PROFESSIONAL 

We were honored that we had a chance to interview Ms. Ces Estrella who works as an Account Manager at SLG (Sinson Lacsano Group), she is a former Scholastican and actually finished with the course BSC Marketing, in our interview you will find out why her career path has changed and also her journey as an Advertising Professional.

Insights: 

In my opinion, advertising industry is a vague matter to deal with. I have said this because I believe what I know about advertising can be considered general truths, nothing deeper than the usual. After interviewing Ms. Ces Estrella, I was really enlightened about the ins and outs of this industry or at least I was oriented about the cover all phenomenas that are happening in the kind of world that is she now staying for almost 30 years. I feel fortunate because I have heard useful tips and advices from her, knowing that she is the Account Director of SLG Advertising. Having said that, I once thought that she manages the marketing side of the company. But it is not only like that, it is just one side of her job. One thing that I really like about what she shared to u

s is that her position requires her not only organizational skills but she also reveals that her job also involves her to have a creative eye for beauty. She also shared that “being creative”, (which is a must in this industry) is something that can be developed. At any rate, I felt a little hope for myself. I guess there is still a chance for me to improve my creative side. Truly, Ms. Estrella inspired me to be more motivated and see the advertising industry with soaring possibilities.
- Shiela Marie S. Ramos, ABMC-202C

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For me, I've learned that in every job, you have to face lots of trial, but in every trial you'll discover that it helps you to be more successful and achieve what you really wanted. There are things in life that you shouldn't give up on easily, sometimes you have to try really hard to find out you can actually achieve it and you'll be surprised of your own capacity and abilities.

- Faith Ayanna Valenzuela, LIACOM-202C

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The interview with Ms. Ces Estrealla was really inspiring, considering that she is a former 

Scholastican, it gives me the pride and joy of being a Scholastican too. I'm actually considering Advertising as my major in Mass Communication, but I'm also having second thoughts but with this interview, I had a clearer vision of the world of Advertising and I'm now actually planning to take it up.

I want the kind of success she has, I know it can be achieved by really loving and being passionate in your field of work. This made me realize that I really had to choose a course that I would be very comfortable and happy with. The interview actually got me excited to work already the experiences she had and the different personalities of clients she deals with everyday excites me. She is such an inspiration, I hope I would have the kind of passion she

has and all her skills. I know I will still develop my skills, I'm still growing and I’m definitely willing to learn more

- Anna Patricia R. Altre, LIACOM-202C

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Radio Station Visit

Manila Broadcasting Company

MBC

THE PHILIPPINES’ LARGEST RADIO NETWORK

This was our first visit on a radio station; our group had chosen to visit DZRH because it’s the oldest radio station in the Philippines by the KBP or Kapisanan ng mga Brodkaster ng Pilipinas.

We had observed the show “Pangga Ruth Abao Live!” when the show had started we listened to the topic being discussed by Ms.Ruth Abao. The topic was all about Immigrants she is with a guest Mr. Chris they were both having discussions and they answered questions from the text messages of the people who had concern about the topic. It was long discussion we think it took one and half hour in just one topic but it was not a serious talk both of them joke around and its fun listening to them.

This time we had an opportunity to use the equipments in the booth. Kuya Arnold and Kuya “Boy” Amok let us use the equipment they taught us some basic things in the booth. They taught us on how to switch on and off the mic of the Broadcast Journalist because they often utter foul words which often go on air. It was a nerve racking experience even though we’re just going to switch the buttons. 

We then had a tour on the radio drama department. We met some awesome people in that department and they let us take a sneak peek inside the room. Also we took pictures with the cast; unfortunately we didn’t get to hear them because they were having a break that time. Funny, as we recall what happen Sir Eric Lucero was the one who was taking pictures, it’s as if he owned the camera, he took various shots but to our surprise the photos he took were actually good shots.

 


Sir Eric Lucero’s shots

 After visiting the radio drama, we went to another booth we actually don’t know what’s the booth’s name. But this one was different from the other one that we had earlier. The staff there was lecturing us on how the live stream works they also explained different camera angles and where we should focus the camera. Our mind was blown away because inside the booth there were different kinds of buttons and a lot of TV screens. Honestly we had a hard time understanding what they were saying to us. For media novices like us, it's hard to comprehend such terms unlike to those who are professionals. Nevertheless, we’re still happy we had that lecture.

  

 Lastly we did a photo up session with the staff and Ms. Ruth Abao. The radio station visit was a fun experience, the staffs were very accommodating.  In spite of the short time given to us, we are ecstatic to learn new things from this kind of experience. We are really hoping that we can use all the learning’s that they have shared to us in the near future.

 

Group 6 (202C)

How to Lead?

“Kapag ka, minsan kasi, kapag marami kang alam, pero hindi mo din nai-she-share sa iba, wala rin.” - Carmen S. Basilla, SKPP Official

Nanay Carmen, the perfect example of a happy-humble leader.

Meet Nanay Carmen S. Basilla, 47, Samahan ng Kapisanan ng Paco at Pandacan (SKPP) Preschool’s Official for Programs and Services, our group’s Developmental Communication Professional.

The interview, which lasted for 30 minutes, was made possible last Monday, September 24, 2012 at Barangay Bagong Barangay at Pandacan, Manila.

*Interview Proper*

When asked about why she chose to be a DevComm Professional, she started telling the story about her ups and downs in this field.  A part of her story told that it wasn’t really a decision rather a calling. “Pumayag ako kasi para experience din.” Nanay Carmen said. She considered this experience as a mission for her to help the people in their barangay even without compensation. Indeed, Nanay Carmen is the kind of worker who doesn’t expect anything in return.

She experienced being the Secretary of the organization, monitoring the community’s condition and at the same time being the facilitator during meetings. She also took charge of the Ukay-Ukay store, St. Scholastica’s College, has donated to their organization, since St. Scho and SKPP are tie-ups for 10 years now.

She was then asked by the founder to teach the kids in the school since the founder was getting ill. And as always, she accepted the job without hesitation and loved it. 

The video below recaps her dedication to her job:

How to love thy job as for Nanay Carmen and her advice to everyone, well, most especially to the leaders:

Nanay Carmen, an inspiration, a servant-leader, a blessing.

Shiela Ramos interviews Nanay Carmen

After that 30-minute interview with her, Nanay Carmen, as what everyone fondly calls her, is an embodiment of true self service for others and a great example of noble humility. I really admire her commitment to her job in SKPP because she never thought of leaving the organization despite of the difficulties that she has been encountering. Even though, some of us would think that the kind of work that she has is not financially supporting her family, what is more important is the fact that she can contribute for the betterment of the organization she belongs. She wants to help the people around her, the members especially the nanay’s she is handling in her community. Her attitude towards her work serves as an inspiration for me to be a person for other people. 

-Shiela Marie S. Ramos, ABMC-202C

Videographer/Photographer: Klara Martinez

Brainstorming of Questions: Anna Altre, Faith Valenzuela, Kim Almosa, Mich Rapadas

Book Fair

Our group attended The 33^rd Manila International Book Fair, the country’s biggest and longest-running book fair was held at the SMX Convention Center, Mall of Asia last September 12-16, 2012. It was a fun experience going to the book fair well not all of us were book lovers, but we sure did had a great time exploring the book fair.

The whole event was jam-packed we've seen many people buying tons of books, in different sections with different stories and authors.

 

We've taken also the books we've like to have someday. Those are...

                   

 And we do hope that someday we can buy those for us to read .

To freshen up, we decided to go up the SMX 2^nd floor to see more what's inside. And from afar we saw this reporter, Dianne Castellejo, and asked her if we can take picture with her including her cute son.

 Then back to the event we accidentally bumped into a fellow scholastican her name was Janah we asked her thoughts on the book fair.

 Well, being a fan of Ramon Bautista it was really a dream come true. By hook or by crook I will look for a way to attend.We both said our Hi’s and stuffs. He then asked for my name and put a simple dedication on the book that I bought. And told him that while I was waiting for my turn, I was reading the book and noticed that everything was from his formspring account. He then told me “bakit? Gusto mo kunin ung bayad mo? Sana binasa mo nalang sa internet” I said “hindi naman,, nakita ko kasi ung question ko dun eh” he said “na-sama sa publish?” sabi ko “yuppp.” After our picture was taken, he then asked me what was my question, i then told him and I was like defending myself ‘cause his response to my question is that “I’m a nerd” and I told him that “see! Hindi naman ako nerd oh” he replied “nerd ka kaya, tignan mo nagbabasa ka ng book” anyhow, since I really do not know when we will meet again, so I grabbed the opportunity to have his video taken and greet me on my 18th birthday, also, I did stole a hug from him. 

To sum it all up, he’s really a typical person. No attitude was shown, maybe it is because he is a professor that communicates to his students. I noticed, he is a people person.. he’s friendly to anyone, and lastly, his professionalism, I can see in his face that he is tired, but still he shows gratitude of buying his book, in discrete ways he tries to stretch a little and still working like a dog.

To sum it all up we had a great time; we never knew that this event will be interesting and we do hope there's still next time, to catch up the books we wanted to have. This book fair was a blast, and though some of us were not interested with reading, we still found time to check what's inside.